Creative Director at GreenTurf
Back then, we’d never heard of the term ‘Biophilia’ – the human desire to be close to nature.
We noticed that whenever we installed green turf in people’s homes, or even in football fields, it always made them smile brighter, feel more present and connected to nature as they sunk their feet into the lush turf.
Our experience with artificial turf on a large scale made us aware that while everyone has this innate attraction for nature, not all would have the time, skills or space to maintain ‘live’ grass or plants economically.
Despite being starved of time and space, we knew that the average human being still craves for a connection with nature in the form of greenery where they live and work.
This belief prompted us to re-align the entire company with the vision of making people’s lives better by bringing the feeling of nature to them. We decided that our products and solutions will all be ‘Inspired by Nature’.
We started developing our range of vertical greening solutions in 2009.
Want the benefits of having greenery in your building lobby? No time to water your plants? No space for greenery? No budget for maintenance? We solve these problems with our artificial green walls.
In being one of the first companies in the world to pioneer artificial foliage on walls, we had to overcome manufacturing hurdles by creating our own designs, right down to the formulations of materials. Our dedication to quality ensures that you receive products that look realistic, while being safe and durable.
Constantly asking what else we can do to improve your lives, we developed Cool Earth, our proprietary system of artificial turf. Cool Earth uses passive design to lower living space temperatures through evaporative cooling. Cool Earth system is fire-rated compliant under SCDF regulation EN13501-1 Class Cfl.
As we learnt more about Biophilic Design, it became apparent that it wasn’t just the sight of green walls or turf that made us feel closer to nature. It was the smell of it as well. Consider how the smell of coffee perks you up even before you’ve had your first sip. Or how the air smells like after rain that makes you feel that everything is possible.
We poured ourselves into developing Green Therapy – a unique blend of essential oils with a green foliage arrangement – that brings nature right to your senses.
From being focused on commercial projects to bringing greening solutions to homes and the individual, the path of using Biophilic Design to make people’s lives better has brought us here. It is a journey we relish. Join us as we continue to push boundaries to develop products that are pragmatic, and most importantly, Inspired by Nature.